Hello. I am Sandeepan
I Turn Great Products Into Market Winners
Product Marketing and Go-to-Market strategist with 7+ years of experience driving product commercialization, market expansion, and revenue growth across B2B SaaS, analytics platforms, and digital products. Experienced in leading cross-functional GTM initiatives spanning product positioning, ICP development, customer research, lifecycle strategy, sales enablement, and marketing operations. Recognised as a Top 10 Young Leader and featured in CEO Insights India for strategic leadership and brand innovation.
Experience
Skills and
Experience
I turn technical products into stories that sell. Positioning, GTM, and messaging for complex B2B software grounded in customer research, competitor intelligence, and pipeline outcomes.
My Skills
AI / GenAI : LLM
Product & Behavioural Analytics
Marketing Automation
Competitive Intelligence
Customer Research
Project Management
Experience
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Sep 2025 - Present
Product Marketing Manager
Growth – B2B SaaS & AI
Panintelligence
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Jan 2023 - Oct 2024
Product Marketing Lead
Growth – Consumer
DigitalTab
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Oct 2020 - Jan 2023
Sr. Growth Marketing Analyst
Growth – B2B SaaS
DigitalTab
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Aug 2018 - Sep 2020
Btechnical
Co Founder
DigitalTab
Skills
Core Services: Product Marketing
Go-to-Market Strategy
Launches that land. From market segmentation and channel strategy to positioning and sales enablement, delivering successful go-to-market execution across the UK and Europe.
Prouct Positioning
Position to win. Define ICPs, sharpen buyer messaging, and build differentiated positioning that turns complex products into compelling value propositions customers understand.
Market Research
Insight before instinct. Turn customer, competitor and market intelligence into actionable insights that shape product strategy, messaging and commercial decisions.
Sales Enablement
Equip teams to close. Develop battlecards, ROI tools and value-based sales assets that strengthen buyer conversations, accelerate pipeline and improve win rates.
Lifecycle Marketing
Drive growth at every stage. Design lifecycle programmes that improve acquisition, activation, retention and expansion through data-driven customer engagement.
Product Led Marketing
Own the search journey. Build technical SEO foundations and optimise for AI-powered search through AEO and GEO to increase visibility, demand and qualified pipeline.
Testimonial
Manager's Kind Word
"Sandeepan consistently demonstrated a deep understanding of our users and how to translate that into effective go-to-market strategies. His ability to craft clear, compelling positioning and align cross-functional teams was instrumental in the successful launch of two major product lines. He's a true asset for any product marketing team."
Ananya Gupta
VP of Marketing
"In just six months, Sandeepan helped us grow organic traffic by 130% and cut paid acquisition costs by 40%. His data-driven approach, combined with hands-on expertise in SEO and paid media, made a direct impact on our bottom line. He owns results and delivers them consistently."
Ravi Kapoor
Head of Growth
"One of Sandeepan’s greatest strengths is how effectively he collaborates with design, product, and engineering teams. His leadership on growth initiatives helped us prioritize the right features and accelerate product-market fit. He thinks like a PM but delivers like a marketer."
Maya Rao
Senior Product Manager
"Very few professionals blend growth marketing, product thinking, and performance analytics as seamlessly as Sandeepan. He was instrumental in aligning our GTM with user behavior, and his work directly contributed to $10M+ in revenue. I'd work with him again in a heartbeat."
Abhishek Mehra
Co-FounderContact
Let's Discuss Project
Get in touch
Our friendly team would love to hear from you.
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Phone
+44 7587726888
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Mail
sandipaninuk@gmail.com
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Visit My Studio
45 hanover square,
Leeds LS31BQ
